Content Marketing & Copywriting Portfolio
Welcome to my copywriting portfolio, where knowledge meets wit, and creative storytelling meets data-driven strategies. As a copywriter, tone of voice specialist, and content marketer, I help businesses like yours cut through the noise and stand out in a crowded market.
So, if you’re a B2B business owner, coach or consultant looking to take your copywriting and content strategy to the next level, you’ve come to the right place. I’ve had the pleasure of working with many innovative and successful businesses, and I can’t wait to show you what I’ve achieved for them.
Go ahead: grab a cup of coffee and take a few minutes to explore my portfolio. And when you’re ready, give me a shout!
SAAS & Business Services Copywriting Portfolio
(ongoing project) Stuart AI streamlines the process of analysing construction tenders, helping Australian contractors and subcontractors identify project costs more accurately and avoid costly oversights. I partnered with this SaaS startup from day one, bringing in my knowledge of marketing and messaging. My work included:
- marketing consulting
- product marketing
- brand messaging
- website copy
- UX writing
Aurelius Legacy Partners simplifies the complexities of wealth management, helping you organize and optimize your financial life. It was important for the Aurelius team to be perceived as an elevated, exclusive service online. I partnered with R2Creative Group on a full website rebrand. My work included:
- tone of voice
- brand identity
- website copywriting
- UX
BriteCap is a small business lender that offers fast, flexible funding solutions through their user-friendly digital applications. They combine self-service with expert support to offer a holistic platform to their audience. I partnered with R2Creative Group on a full website rebrand. My work included:
- tone of voice
- website copywriting
- UX writing
- SEO
Total Compensation Solutions (TCS) offers tailored compensation programs that help recruit, reward, and retain top talent and executives in the industry. I partnered with R2Creative Group on a full website rebrand. My work included:
- tone of voice
- website copywriting
- SEO
Reliant Funding is a US-based company that offers short-term loans to small businesses, funding over 10,000 small businesses nationwide since 2008. I partnered with R2Creative Group on a full website rebrand. My work included:
- tone of voice
- website copywriting
- SEO
Inbenta is an international SAAS business offering AI chatbots and user-friendly help centers that are conversational, useful and time-effective. I liaise directly with their Head of Content to develop their content strategy and optimize their SEO efforts through quality content. My work included:
- tone of voice
- content strategy
- SEO content writing
Vested Beyond empowers nonprofits to maximize their impact by streamlining operations and enhancing efficiency. I worked with the founder directly to help her develop a strong UVP and positioning. My work included:
- marketing strategy, incl. positioning
- brand messaging
- tone of voice
- content strategy
- website copy
- SEO
TestGorilla is on an important mission: helping employers hire the best talent in the world with minimal bias. I was hired during the launch phase to build a content strategy and help with SEO content direction. My work with them involved:
- SEO content strategy
- SEO blog writing
- copy for infographics
- lead magnet strategy
- ebook copywriting
- blog copywriting
Renaissance Centro wanted to highlight the firm’s 40+ years of experience in real estate development and its commitment to responsible urban growth. My work emphasized their vertically-integrated approach, community engagement, and dedication to enhancing quality of life through innovative mixed-use properties in the Washington, D.C. area. This included:
- tone of voice
- brand messaging
- website copywriting
- SEO
From the LA coast all the way to NY, The Wick Group is passionate about finding top talents in the marketing industry. I partnered with InCreative Co. to help them clarify their message, reposition their USP and attract the right crowd. My work included:
- tone of voice
- website copywriting
- SEO
Creative Business Copywriting Portfolio
With work featured on Forbes, Vogue, PopSugar and Goop, Vero Branding is known for purposeful and authentic brand identity design. Her clients love her thoughtfulness, creativity and attention to detail. We partner together on an ongoing basis to showcase her expertise in the best light as well as help her increase her organic traffic and conversions. My work involves:
- tone of voice
- website copywriting
- sales page copywriting
- SEO content strategy
- SEO blog writing
- marketing & sales funnel consulting
- tone of voice
- website copywriting and editing
- brand positioning
- SEO
Healthcare & Wellness Copywriting Portfolio
Better Health and Wellness Weight Loss Center offers innovative weight loss programs that help individuals lose weight and maintain a healthier lifestyle. With personalized treatments, including Semaglutide and nutrition counseling, clients receive the support they need to achieve lasting results. My work involved:
- tone of voice
- brand messaging
- website copywriting
Unplug Hour Wellness has one mission: to help more people reach their optimal health, naturally. However, they lacked the SEO marketing and copywriting knowledge to stand out and attract their target audience in Vancouver, BC. That’s where I stepped in. My work with them involved:
- tone of voice
- website copywriting
- PPC landing pages
- SEO
- content audit & SEO content strategy
- SEO blog writing
- Location SEO
- SEO marketing consulting & coaching
Chadvee is one of these copywriters. She distills the questionnaires and interviews into digestible website and presentation copy that aligns flawlessly with the client's tone of voice. Additionally, Chadvee is a passionate and pleasurable human who I just love working with on multiple projects. Highly recommend!"
Coaching & Dating Copywriting Portfolio
One Point Five Academy equips professionals with the knowledge and skills needed for a sustainable future. It focus on climate literacy and sustainable practices while offering access to a network of mentors and like-minded people. My work included:
- tone of voice
- website copywriting
- SEO
With the right trainer, the possibilities become limitless. Ascent provides the best coaches and equipment for keen young baseball players who are ready to ascend. My work included:
- tone of voice
- website copywriting
- SEO
A traditional approach, with a modern twist. It’s Just Lunch helps thousands of people find love using the power of matchmaking. In 2022, they wanted to produce more exciting and valuable content that would delight current email subcribers as well as attract targeted organic traffic. My work included:
- SEO blog writing
- Email copywriting
E-Commerce Copywriting Portfolio
Carefully and beautiful handcrafted, with materials sourced from local suppliers, Joie DiGiovanni Jewelry uses pearls, diamond and other gemstones to create unique pieces. Her goal is to create jewelry that are versatile, personal and breathtaking. Our goal was to help her communicate her brand message in a clearer, more compelling way as well as attract more organic traffic. My work included:
- tone of voice
- website copywriting
- SEO content strategy
- SEO blog writing
- Email copywriting
Serving client globally for over 40 years, Sew Vintagely is known for offering a modern spin on traditional sewing supplies. I partnered with InCreative Co on a full website rebrand. My work included:
- tone of voice
- brand positioning
- website copywriting
- SEO
Food & Restaurant Copywriting Portfolio
Founded in 1959, this family has passed on their love for making and eating delicious pizza and pasta through generations. Now they needed a website and copy that brought them into the modern day and attracted a young, family-centered crowd in NJ. Partnering with InCreative Co. I lead:
- tone of voice
- website copywriting
- micro copywriting
Magazines & Brochures Copywriting Portfolio
D’Lauro & Rodgers is a general contracting firm specializing in hospitality, corporate, healthcare, and retail construction. I developed a magazine to showcase their top projects and reinforce their commitment to quality and integrity in the industry. My work involved:
- tone of voice
- brand messaging
- brochure structure
- copywriting
1847 Financial’s magazine highlights their framework designed to attract partners and support financial professionals. It emphasizes their commitment to helping partners build and scale their businesses while maintaining control over their practices. My work involved:
- tone of voice
- brand messaging
- brochure structure
- copywriting
LEVA Digital Therapeutic is a discreet, at-home solution for strengthening pelvic floor muscles and reducing bladder leakage. With just five minutes of use a day, women can train effectively and regain confidence. My work involved:
- tone of voice
- brand messaging
- brochure structure
- copywriting