Marketing your small business can be overwhelming, especially if you’re just starting out. Which probably got you wondering…should I outsource to a consultant? What are the benefits of hiring a marketing consultant? Is it worth my time?
If you feel like you’re drowning in marketing details and need help getting your business on track, hiring a marketing consultant is an excellent idea. Here are 9 benefits of hiring a marketing consultant to help market your business. Ready, let’s dive right in!
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9 Benefits of hiring a marketing consultant ASAP
1. You don’t have the time or expertise to market your business yourself.
Marketing your business requires strong expertise and experience – a marketing consultant has both. If you have limited marketing expertise, hiring a marketing consultant will help you put your best foot forward. A consultant will be able to take your business goals and objectives and create a marketing plan that will be effective for your business. Some important things your marketing consultant will look at when working with you include:
- understanding your industry
- what your customers need
- how to position your company in the marketplace
- creating a marketing plan
- setting goals
- measuring results
Marketing consultants help you analyze and strategize so that you are investing in marketing intentionally, instead of jumping on the latest fad.
2. You’re not sure where to start with marketing your business.
It’s common to feel overwhelmed when you start marketing your business. There are so many options and it can be difficult to decide where to start.
A marketing consultant can help you decide what marketing tactics will work best for your business, based on their experience and the data available. They can also help you prioritize your efforts so you put your energy and money into marketing strategies that have the highest ROI.
3. You have tried marketing your business without great results.
If you’ve been marketing your business for a while without great results, it may be because you’ve been going about it the wrong way.
A marketing consultant is trained to put together marketing campaigns that appeal to your target audience. They will assess your current marketing efforts, help you identify the problem areas, and create solutions to fix them.
Let’s face it. You’re not going to get better results if you continue marketing the same way you’ve always done. Hiring a marketing consultant will help you put together effective campaigns that your target audience will respond to.
4. You have no idea how to read marketing metrics.
According to Siteefy, every second, 3 new websites are being created. But that doesn’t mean that they are all doing a great job at marketing! This makes the need to understand your marketing metrics that much more important. So you know how to read the data and take actions that will benefit your business.
Remember, marketing metrics are important indicators of your marketing efforts. They tell you how effective your marketing campaigns are and how much return on investment they are providing.
A marketing consultant will be able to show you how to read these metrics and help you make the best use of them. You want to make sure you’re paying attention to the right marketing metrics so you can adjust your campaigns as needed and track their progress. This is one of the most important benefits of hiring a marketing consultant.
5. You feel anxious and fear failure.
We both know it, stress and anxiety are not good for you or for your business. Or as many entrepreneurs prefer to call it- the fear of failure.
In 2018, the Harvard Business Review interviewed 65 entrepreneurs on how fear of failure affected their work. The results showed the majority of candidates expressed an increase in stress that affected their health negatively as well as their ability to focus and stay motivated.
Removing – or at least dramatically reducing – that fear and stress in your life is a huge benefit of hiring a marketing consultant for your business.
Hiring a marketing consultant can help you identify the best ways to promote your business. They can also help you identify marketing opportunities that you’re missing out on, and explain how to take advantage of them. And, even if you aren’t sure what marketing opportunities are out there, you can ask your consultant what’s new in their industry and how you can get involved.
6. You try out marketing strategies but never complete them.
If you start implementing a marketing strategy and then stop because you’re not sure how to proceed, hiring a marketing consultant is a good idea. Or maybe you get demotivated, bored, confused, frustrated…you get the point. Either way, a marketing consultant can help.
Marketing strategies take time to produce results, and you may not feel like you have the time, patience or the skillset to see them through.
A marketing consultant will be able to help you implement your marketing strategy and gauge its progress along the way so you know when it’s producing results. This will help you stay motivated and on track.
7. You lack clarity on what your target audience is.
If you don’t know who your target audience is, you’re never going to be able to market to them effectively. Because, here’s the deal: when you market to everyone, you’re marketing to no one.
As Seth Godin puts it, “People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people”
That’s when a marketing consultant jumps in!
A good marketing consultant will help you determine who your target audience is so you can start marketing to them effectively. They help you identify the people who would love your product or service and want to be part of your mission and vision. That’s how you can create repeat sales, brand loyalty and – ultimately – a legacy.
8. You don’t know how to do marketing the efficient way
As you implement your marketing strategies, you may notice that some are more time-consuming than others.
While marketing is an ongoing process, it doesn’t have to consume all of your time. And while it’s important to make sure you’re marketing your business effectively, you don’t want marketing to become a full-time job.
A marketing consultant will help you figure out how to do marketing the most efficient way so you don’t have to spend all of your time marketing your business. They can guide you on how to improve your business systems and processes so that you are more efficient with your marketing, like:
- using marketing tools and software
- outsourcing copywriting, social media or graphics
- identifying what works and doesn’t so you know where to put your time and effort
- implementing marketing and sales funnels so you know exactly what you’re doing and why
9. You find marketing laborious and boring!
Finally, if you find marketing boring, hiring a marketing consultant is the thing to do.
Marketing is a crucial part of running a business, but not everyone finds it fun. Indeed, marketers like me love reading about the latest developments in SEO, passionately review Google metrics and get excited by sales funnels. But for you, the business owner, this part of business might feel like a drag.
A marketing consultant will help you create consistent marketing campaigns that are effective for your business – so you don’t have to.
And since marketing is their job, you don’t have to worry about finding the excitement in it.
Expect your marketing consultant to ask you lots of questions about your business. They want to know who your customers are, what they want, and what they need so they can help you market to them.
And remember, it’s not realistic to expect to become an expert at marketing overnight. It takes time to learn the ropes and become effective at marketing your business. Hiring a marketing consultant is a great way to get the help you need without the long learning curve!
Ready to hire a marketing consultant for your small business?
Marketing is not a one-time effort; it is a process that continues throughout the life of the business.
Depending on the type of business and the resources that are available, there are many ways to promote a business. The most important thing is to know which marketing strategy works best for your business and your audience. Then, be consistent with your marketing efforts.
Luckily, you can trust your marketing consultant to keep you in line and guide you during the process. I hope these 9 benefits of hiring a marketing consultant have helped you see how much value we have to offer!
Looking for an SEO content marketing consultant for your small business? Check out my content marketing consulting services where I help you clarify your brand messaging and simplify your SEO marketing so that you maximize your organic traffic and conversions! Click here to read more.