10 Best Copywriting Niches in 2021 (+ How To Get Started)

best copywriting niches in 2021

In this blog post, we will delve into 10 emerging and growing copywriting niches in 2021. These niches are worth trying out if you want to make copywriting a profitable freelance business.

First, we’ll uncover what makes a great copywriting niche – one that works for you. Then we’ll cover 10 niches that might perk your interest and be worth investing time in for the near future.

How to choose the best copywriting niches to for you

It goes without saying that you have to make a difference as a copywriter. Choosing the right niches will allow you to stand out from the other copywriters and, most importantly, increase your earnings significantly.   

Finding profitable niches has to be one of the top priorities for every copywriter. 

As a writer, you have to be very selective when it comes to picking copywriting niches. 

In fact, with some thinking and research, you can find a niche that not only interest you but also give you the best chance at turning your passion into a successful profession.

Here are some things to look for in a copywriting niche:

  1. First and foremost, writers have to consider high paying niches that provide great money making opportunities. It makes a lot of sense to work in the industries where business owners are ready to pay high rates for copywriting services.
  2. Obviously, you should consider the copywriting niches which are in high demand. If you are an expert in the highly demanded niches, you’ll be able to win a lot of copywriting jobs. 
  3. Also, a writer should aim at selecting the niches where the competition is low. If the level of competition in a niche is not high, it’s a lot easier to win those copywriting jobs.
  4. And of course, you should do what you enjoy doing. So, it would be better to pick the niches that sound interesting to you.
  5. But most importantly, you have to focus on the niches that you know well and you have an interest in. After all, it’s so much easier to write about something that you are passionate about.

Now, the big question is – what is the best copywriting niche? 

Next, we’ll talk you through the most profitable copywriting niches that have gained huge popularity in 2021. Plus, we’ll describe the advantages of each niche. This will help you make the best possible choice and pick the right niches.  

So, let’s get started. 

1. Finance Copywriting

It’s fair to say that content writing contributes greatly to the success of finance professionals

This type of content is ordered by accountants, banks, financial advisors, payment processors, and investors. Businesses that operate in the finance industry need different types of content including blog posts, stories, and more. 

However, the problem is that the vast majority of writers don’t find it comfortable to create finance-related content. That’s why finding highly professional finance writers can be hard. 

So, if you have formal or informal background knowledge in business, accounting, and finance, this might be a good one for you.  

2. Real Estate Copywriting

Realtors, as well as real estate investors widely, use the content for promotional services. So, you’ll have a lot of work if you become a real estate copywriter. 

Surprisingly, real estate has grown fast during covid-19 with the house pricing booming in major cities around the globe. And as the industry continues to grow, so is the demand for skilled marketers and copywriters.

Real estate specialists are constantly looking for ways to differentiate themselves from others. Copywriters can help them do that. By knowing you have a good understanding of this industry, you can find yourself making great money writing!

3. Home Improvement Copywriting

Home improvement has gained huge popularity during the coronavirus pandemic. 

The covid-19 affected the way people live and work. 

As a result, a lot of people began to work from home. That’s why so many property owners decided to renovate their houses. According to the statistics, the number of home improvement projects has increased by 39% due to the pandemic. Among the most popular types of renovation projects are home gyms as well as home offices.  

Like any popular niche, the home improvement writing niche requires skilled copywriters. So, if you find yourself binging on home improvement, house flipping, or general fixing up videos on Youtube, this niche is for you.

4. Digital Marketing Copywriting

It’s no surprise that a lot of businesses moved online during the covid-19 pandemic. And a business goes online, it obviously needs help with content marketing. Because of that digital marketing agencies need more copywriters to write for them.

The marketing niche impresses with its vast variety of topics. Digital marketing content falls into different categories. These include:

  • Search engine optimization (SEO)
  • Website Copywriting
  • Pay per click advertising
  • Social media promotion
  • Content marketing
  • Video marketing
  • Email marketing
  • Affiliate marketing

The vast majority of digital marketing writing jobs are long-form blog posts. The writing jobs in this niche also include content for web service pages, emails newsletters, online guides, digital marketing trends, and more. Without a doubt, you will be able to win some good writing jobs if you are an expert in these topics!

5. Technology Copywriting

A bit of a tech nerd? Then you’ll love this one. 

If you search for content writing jobs on sites like UpWork you’ll see that there are a lot of profitable content writing jobs in the technology niche.

However, being a technical writer is not easy. You must have technical knowledge as well as strong writing skills to win the jobs in this niche. 

To land technology-related copywriting jobs, you should focus on studying topics as computers, gadgets, smartphones, cybersecurity, cryptocurrency, programming, software, tech news, and more. But remember, it’s much easier and way more fun if you have an interest in the subject.   

6. SaaS Copywriting

SaaS (also known as software as a service) is another profitable copywriting niche. 

Since this industry is 100% percent online, it requires a whole lot of content and great copy to attract, engage and convert readers into buyers. And for this reason, SAAS businesses are not shy to pay good money to good writers.

It’s also important to note that although the demand for SaaS copywriting service is high, there are still not many writers who specialize in this niche.  

Here are some types of copy you can be expected to write in this niche:

  • website copies
  • email newsletter 
  • online tutorials
  • blog posts  

So, fancy letting the geek in you shine bright?

7. Legal Services Copywriting

The legal copywriting niche offers high-paying customers. Attorneys and lawyers are ready to pay good money to get copywriting works done. According to the statistics provided by Zip Recruiter, the average salary of a legal content writer in the United States is $65,000. Nevertheless, only a few writers specialize in this niche. So, finding skilled legal copywriters can be hard. This makes legal copywriting a lucrative niche.      

8. Gardening Copywriting

Do you have a passion for gardening? If so, you have a great opportunity to land additional copywritng jobs. 

As more people are working from home since 2020, they are also spending more time making their homes and gardens look pretty. This means more businesses in the gardening niche need support and you can offer that support in copywriting. 

So, show your passion for gardening in your portfolio and you’ll be able to land yourself some cool projects in the gardening niche. 

9. Online Learning Copywriting

Have you noticed more and more coaching programs and online courses popping up late? You’re not the only one.

It seems universities are no longer the only place where you can upskill yourself and fast-track a new career. People are now seeking mentors and educators to help them design the life they want, be it in business, spirituality, passion, or personal development.

These professional coaches and mentors need great sales copy to help improve conversions into their online program.

Research and Markets forecasts the online education market as $350 Billion by 2025, and that without taking into account the impact of covid-19.

That coupled with more universities and educational institutions moving online, makes for a profitable copywriting niche in 2021 and beyond. 

10. Pets Copywriting

Yes, copywriting can be a fun job!

If you love furry babies just as much as I do then this one is going to get you excited.

Pets have been always a popular writing niche and will just keep growing in 2021 and the years to come. This niche also offers a lot of works all year round. 

So, if you are a good writer, who loves pets, then you can definitely benefit from this niche.  

Succeed at Copywriting with the Right Niche

So there you have it: 10 profitable copywriting niches that you can specialize in, in 2021. Which one do you think resonates the most with you?

Remember, the most important thing is to do quality work that will make it a no-brainer for these businesses or entrepreneurs to want to work with you.

Need more help figuring out how to market yourself as a freelancer and land high-ticket clients? Download my free freelancing blueprint which includes actionable steps and prompts you can use to be more successful online.