In the ever-growing world of online businesses, a website copywriter can be key to reaching a well-targeted audience. You might have the best to offer, but you won’t stand a chance in competition if you don’t have a website copywriter who can put you out in the market. And it’s not just about hiring any website copywriter, it’s about hiring a great website copywriter.
Every day slightly more than 547200 new websites are created globally.
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Aren’t we all tired of websites being flooded with boring worn-out slogans? But then suddenly one will stop our scroll, make us chuckle or tear up, inviting us to click. And let’s be real, most of us end up clicking on them, right? Well, that’s what copywriting is, to be on-point combined with the art of persuasion.
What’s the difference between website copywriting and website content writing?
Feel like you can’t differentiate between content and copywriting anymore? Let’s settle your confusion today!
Content writing helps you educate and build trust with your audience, like a blog, for instance.
Website copywriting is what persuades your reader to take the next step. This can be to book a call, buy a product or simply read the next page for more information. Good copywriting is what convinces your reader that you are worth their time and money.
Website copywriters focus on connecting with your ideal customers by speaking their language. They understand exactly what your audience is looking for. How they feel, think and what they fear.
You can write a copy for generating leads, increasing sales, improving brand awareness, or any other action that you want your reader to take.
What does a copywriter actually do?
A copywriter is someone who writes about various business models. They guide the reader to take a particular action. Anyone who can play with words and lure people into listening to a story can become a copywriter. In addition to good writing skills, a copywriter has the digital marketing knowledge to enhance sales.
A copywriter can write digitally or on print, including websites, social media, brochures, and advertisements for billboards. The interesting news headlines are a marvel of these professionals.
9 reasons why you must hire a copywriter for your website
If you own a personal website, a blog, or a digital agency site, we believe you should hire a full-time copywriter. A website that doesn’t show up in the Google search engines has little to no value. Think of it as an excellent, revolutionary product locked away in a treasure chest.
So how can copywriters, especially SEO website copywriters, help your brand? Let’s find out:
1. Rank your brand in the top results on Google
While buying your website or surfing online, you may have come across the term Search Engine Optimization (SEO). The most popular Search Engines are Google, Yahoo!, and Bing, which operate using crawlers. These crawlers take whatever you type in the search bar and consider them keywords, with which they’ll find all the web pages that might be of use to you.
To have your website ranked means that your website will show up higher than others on that related keyword because it’s the best suited. The algorithm considers your website’s data authentic and high-quality, and there you have it! An SEO-optimized webpage.
A copywriter considers all the integral factors that go into effective SEO optimization. If you want your website to rank above the competition, gain exposure, and organic traffic, you need someone who knows and understands SEO well to do it for you. It’s finally time to reconsider why you’ve been delaying hiring a copywriter for so long.
2. Save precious time
Do you feel like you are always working even when you are not? Don’t worry, it happens to the best of us. This happens when you try to do everything on your own. It is one of the biggest mistakes people make while working online.
You may cut on some budget, but it will ultimately eat up your time and energy. Thus, if you want to upgrade your online visibility and business, automation is the only path.
Being productive and being busy are two separate things and you must understand the difference. If you are busy all the time, you will eventually burn out.
So, a copywriter will handle your website’s content part. It requires a great deal of effort, research, and time to create content that sells. Thus, you would save up enough time for other tasks.
3. Trust a marketing genius
You don’t have to be some sort of wizard to market well. If you feel like selling is not your thing, keep two things in mind.
To sell a product, you need a good copywriter and a top-notch marketing strategy. This makes the customer’s journey more profitable with your website.
Copywriters with their sound digital marketing knowledge and complex analytics of search engines can help increase the accessibility and reach of your product.
Furthermore, they know how to work with the sales funnel and lead customers to the ultimate product. A marketing tactic can involve planning, writing, and implementation. So, you will get an all-in-one package in the shape of a copywriter.
4. Know that your SEO is taken care of
Copywriters have sound digital marketing knowledge. And the complex analytics of search engines and SEO are not a piece of cake.
Essentially SEO is a way to increase focused organic traffic to your website. When hiring an SEO copywriter, you can make use of their technical experience to rank your web pages and published articles. The higher the keyword is in the search engines, the more customers you can attract.
With over 547200 new websites being created every day, SEO can help you get the visibility you need to bring your audience to you for “free”, as opposed to Google Ads or Facebook Ads. Generally, the ROI is far better with SEO in the long run!
In SEO, infographics and videos play a major role in audience retention as well. A copywriter can entice the audience by writing an infographic or video copy.
5. Partner with a non-sleazy seller
As a website owner, the success of a product entirely depends on how well it is received from its target audience. You don’t have to have the very best, to sell the best.
If you’re an online entrepreneur, you have most probably sold products or services on your website. However, launching a product you invested a lot of effort in can be tiring.
Although you have stellar products and services you know will delight your customers, you might not feel comfortable or have the know-how when it comes to the selling game.
A copywriter is basically someone who can magically take whatever it is you know and believe about your brand and business, and translate it into clear, captivating, and persuasive words on your website. This is usually known as conversion copywriting or sales copywriting.
More recently, with the rise of online coaching and digital products, we now see a new form of copywriting known as launch copywriting, which is similar to sales copywriting.
So, by hiring a launch or sales copywriter, you relieve yourself of the burden of selling without feeling like you’re selling.
A copywriter’s most essential skill is persuasion. Whether it is an article headline or a Facebook copy, a sales copy should have the ability to spread like fire.
By investing in a website copywriter, you gain the potential of increasing the ROI by a lot. Read more on the high ticket coaching funnel that generated a whopping 4000% ROI on click funnels to understand the importance of good copywriting strategies.
6. Be audience-specific
When you want to gain some organic traffic, it is necessary to feed content to the right audience. You can’t sell a comb to a bald man.
Copywriters read your audience closely before writing a copy. It is essential to understand their thought processes and naturally attract them.
Writing for a doctor and a football fan asks for a deeper understanding of their interests and dislikes. They use this information to pick on the pain points. They guide them to a reasonable solution and make money for you.
As professionals, they are experts in knowing their audience. Remember, only the targeted audience can lead to sales. Once you understand your ideal client inside out, you’ll dramatically improve your conversion rates. Copywriters are great at doing exactly this.
7. Enjoy never having to second-guess your spelling
A copywriter can take care of your grammar and spelling mistakes, too! After all, a grammatically sound writing piece with proper sentence structure is more likely to get higher conversion.
If you get a copywriter for your website, you may not need a proofreader or an editor. Copywriters have the ability to make English conversational and warm – away from the 12th-grade English seriousness that sounds boring and robotic.
A copywriter not only focuses on conveying the message but also on conveying it in the correct manner. Besides grammar, they go in-depth to evaluate the sentence structure and content flow.
8. Get an outside perspective
You see, after working night and day on your business project, you might be a little biased when it comes to writing down the pros and cons. This can backfire as a marketing strategy.
Remember, a copywriter is a brand professional, writing your brand message and brand voice/tone is an important part of their job!
Many professionals tend to use tough expressions and terms while explaining a point. The result: you might be guilty of overcomplicating your brand-related concepts. These things can be hard for your client, someone who might not really understand certain jargons that only your team and yourself are probably using on a daily basis.
On the other hand, a copywriter comes into your business and brand with a fresh pair of eyes. They will question what certain things mean and why they are important. That’s the key to writing clearly and improving the reader’s experience.
9. Focus on repurposing your content:
In case you hire a website copywriter for multiple projects, you can ask them for extensive services. These can include social media copies along with blog posts and headline creation.
Your online content means nothing if it is not being read or consumed. A website copywriter ensures your reader is engaging with your content by writing attractive headlines that increase click-through rates, social media posts that encourage comments and shares, and emails that grab your subscribers’ attention and get them to hit “reply”.
On that note, you should never underestimate how well email marketing works. The SEO guru, Neil Patel, has also stressed the importance of email marketing, making them even better than social media at converting your audience!
If you don’t have the time or knowledge to write high-quality emails that convert, hire a copywriter instead. They can write a catchy and attention-seeking email, that can eventually convert email readers into new and recurring clients for your business.
Hiring a Website Copywriter can fast-track your business:
The benefits of having a copywriter for your website are endless.
From helping your with SEO copywriting and helping you identify your ideal client to guiding you on how to market and sell your products and services, a copywriter is a partner you can always trust your business with!
You’ll finally be able to save time (this is so under-appreciated!) and you’ll be able to use your creative energy to do the things that you do best!
So, if you want to automate your website and ease your burden, do not wait. You may have to pay some extra cash for a high-quality professional, but it will be worth it.
If you’re ready to take move your brand forward, check out my copywriting services here. Or just drop me a line at hello@chadvee.com. I’d love to hear your thoughts!
Chadvee